Highland Village, Texas
214.616.1662 • klwcamp2@tx.rr.com
214.616.1662 • klwcamp2@tx.rr.com
Creative leader with expertise in brand strategy, visual identity systems, and integrated marketing across print, digital, retail, and experiential channels. Demonstrated success in creative direction, team leadership, cross-functional collaboration, and full lifecycle project management. Adept at aligning creative solutions with business objectives to increase brand equity, engagement, and performance. Proven ability to drive projects from concept to completion with meticulous attention to detail, ensuring cohesive branding and high-quality results across all media channels.
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Contract Creative Director/Art Director/Graphic Designer
October 2005-present
Founder of contract creative studio. Led creative strategy and visual direction for branding, advertising, and marketing initiatives across multiple industries. Art directed product, lifestyle, and environmental photography from concept through final execution. Managed creative workflows, timelines, budgets, vendors, and freelance teams to ensure quality and consistency. Skilled at managing multiple concurrent projects while consistently meeting deadlines.
Body of work includes branding, identity systems & logos; print and digital advertising; pitch decks; social media assets; email campaigns; website design and maintenance; app customization; trade show display graphics; point-of-purchase displays and graphics; menus; packaging; direct mail; brochures/folders/catalogs; curriculum materials; billboards; vehicle wraps; interior & exterior signage; book covers; apparel design; plus other types of marketing collateral.
Past and present clients include REM Global, Inc. (Sambuca & Sambuca 360 Restaurants, The Rayleigh Underground, Kitchen 101, Lawless Spirits & Kitchen, The Crystal Ballroom), Texas Live!, JCPenney, The Hospitality Suite, StoneGate Senior Living, Cozymels Restaurant, Meritage Homes, Inner Workings, Lifetime Wellness, Voyager Expanded Learning, Agrinos and others.
_________________________________________________Senior Advertising Art Director
JCP Media, L.P. (JCPenney Company, Inc.); Plano, Texas
May 2002-October 2005
Promoted to lead high-volume direct mail and integrated marketing campaigns. Designed, photo art directed and produced final production files for each project. Drove creative direction that exceeded sales goals across multiple campaigns. Awarded Marketing Excellence Award for the 2004 Holiday Gift Mailer. Mentored designers and freelance talent, strengthening creative standards and performance.
__________________________________________________Advertising Art Director
JCP Media, L.P.
December 2000-May 2002
Directed and mentored creative teams while improving departmental efficiencies. Collaborated with the Creative Director on vision and execution across divisions. Designed compelling brochure layouts, art directed photo shoots, edited film, and approved final production art.
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Assistant Art Director
JCP Media, L.P.
August-December 2000
Senior Advertising Designer
JCP Media, L.P.
August-December 2000
education
Abilene Christian University, Abilene, Texas
B.A. in Graphic Design, summa cum laude
GTE academic all-American (women’s tennis)
Omega Rho Alpha, Alpha Chi & Phi Eta Sigma honor societies
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macintosh skills
Adobe InDesign • Adobe Illustrator • Adobe Photoshop
Adobe Dreamweaver • Adobe Acrobat • Microsoft Word
Microsoft Excel • Microsoft PowerPoint • Quark XPress
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photography skills
Nikon D3000
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professional organizations
TEAM Networking: Las Colinas Chapter
Highland Village Business Association
JCP Media, L.P.
August-December 2000
Led a team of senior designers, setting creative direction and ensuring brand consistency across projects. Directed fashion and still-life photo shoots from concept through execution. Balanced leadership with hands-on design, producing layouts and mechanicals. Trained and mentored staff and freelancers to maintain a high-performing creative team.
__________________________________________________Senior Advertising Designer
JCP Media, L.P.
August-December 2000
Led innovative preprint layout design, establishing department-wide visual standards for the year. Directed photo shoots and edited film to ensure strong campaign execution. Approved color proofs and bluelines, maintaining print quality and accuracy. Mentored design teams and improved workflow efficiency. Implemented cost-saving measures and streamlined production processes.
__________________________________________________education
Abilene Christian University, Abilene, Texas
B.A. in Graphic Design, summa cum laude
GTE academic all-American (women’s tennis)
Omega Rho Alpha, Alpha Chi & Phi Eta Sigma honor societies
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macintosh skills
Adobe InDesign • Adobe Illustrator • Adobe Photoshop
Adobe Dreamweaver • Adobe Acrobat • Microsoft Word
Microsoft Excel • Microsoft PowerPoint • Quark XPress
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photography skills
Nikon D3000
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professional organizations
TEAM Networking: Las Colinas Chapter
Highland Village Business Association